Storytelling for Change: Turning Facts into Stories that Stick

Storytelling for Change: Turning Facts into Stories that Stick

Overview

You know the scenario: you’ve got the facts, the data, even the logic on your side—yet when you try to roll out a new policy or initiative, all you get is pushback.

That’s because facts don’t drive change—stories do.

Stories aren’t just for water cooler gossip; they’re the backbone of business. Our products, our preferences, our goals, and our decisions are all shaped by the stories we believe. What is a workplace, after all, but a collection of shared stories?

If you want people to embrace change, you have to shape the story around it. When you don’t, resistance wins—no matter how helpful, beneficial, or necessary your idea might be.